Brintex, organiser of the LIWF and Distil, has announced that
the 2013 show will now take place from 20th to
22nd May, incorporating Monday for the first
time. The ExCeL-based show will run across Monday,
Tuesday and Wednesday, instead of Tuesday to Thursday as a result
of extensive research and feedback from both visitors and
exhibitors over the summer.
Exhibition director, Ross Carter, commented: "we have had an
overwhelmingly positive response that Monday would be preferable to
Thursday. As a result of the change, we are expecting to
attract a greater number of the on-trade as well as independents
who tend to be quieter on Mondays and more able to leave their
businesses to spend time at the show."