Tesco is aware that due to time pressures, suppliers and
producers often find it hard to secure meetings with multiple
retailers and want to use LIWF as an opportunity to break down
these barriers and ensure open discussions are available to
everyone. As well as looking forward to meeting with
suppliers and tasting new products, the Tesco wine team is keen to
encourage anyone who thinks they have a good idea to come and meet
with them, describing it as a 'Dragons Den' style opportunity.
Tesco would like to invite other exhibitors and visitors to come
to its stand to meet the Tesco wine team and have the opportunity
to discuss new products, product innovations or business
opportunities. Individuals from the buying, product
development, technical and 'Wine by the Case' teams will all be
present throughout the three-day event to provide a chance to have
some one-to-one time with the UK's largest retailer.
Dan Jago commented: "The entire Tesco wine team will be present
at this year's LIWF and we very much hope the opportunity will
result in us hearing from people we might not normally have the
opportunity to meet with. We are looking forward to tasting new
wines, seeing some potential category innovations and hearing from
visitors who would like some time for discussion with members of
the wine team.
"This is the first time Tesco, or any multiple retailer, has
taken a stand at the LIWF and we hope that by opening the
opportunity for meetings in this way, it will prove to be the best
possible use of our time."
James Murray from Brintex added: "We were thrilled when Tesco
expressed an interest in participating in the 2012 LIWF. We feel
that this is an exciting, innovative approach and are delighted to
create such a valuable opportunity for the trade."
The registration website for visitors attending the LIWF and who
would like to book a meeting with Tesco can be found at http://www.cubecom.co.uk/content/tesco-london-international-wine-fair.
The site is live from Thursday 26th April and will close
for registrations at 5.00pm on Friday 18th
The registration process will require information on what is to
be discussed and the wine/s being shown if relevant, with a maximum
of two wines per company.
The types of meetings can be categorised as follows:
Visitors will only have the opportunity to meet with Tesco once
during the LIWF and the meetings will be allocated on a first come
first served basis. When all the meeting times are filled the
registration site will be closed.
For further information please contact:
Gemma Duncan, Tesco BWS PR Manager
T: 01992 646 846