Here's the what, why, where and when of the 2014 London Wine
What is the London Wine Fair?
It's a trading place, a meeting place, a place for discovery,
learning, and even celebrating all manner of things wine trade
related. Running annually since 1981, The London Wine Fair brings
together all aspects of the trade for three days of business. In
2013, more than 10,000 trade visitors from 79 countries attended to
taste from over 9,000 wines from all corners of the globe. Come and
What's the value in having a national wine event?
To taste, touch, smell, see and of course talk about wine is
fundamentally important to the trade. As the UK economy starts to
show signs of sustained growth, opportunities within the trade for
new business and driving increased value through the on and off
sectors take shape. A national event bringing together all trade
channels, producers, distributors, commentators and influencers
delivers a platform for business, networking and discovery.
When is it, where is it, what does it cost to visit?
London Wine Fair is free to visit - but strictly trade only -
and will take place at Olympia London.
2014 Opening Times
Tuesday 3rd June
Wednesday 4th June
|10.30 - 18.30
09.30 - 18.00
09.30 - 17.00
LWF is a trade only event.
If your business is not
directly connected to the wine trade, then apologies, but it's not
What to expect
Is a visit to the Wine Fair going to change your life? In
short, it just might. One of the most exciting aspects of live
events is you never know who you'll meet, or what you'll
Some commonly asked Q&As:
|Will I discover new and interesting
Yes. There will be over 10,000 to explore and compare, from the
|Will I be able to taste them?
Of course, that's the best bit.
|Will there be boutique wines as well
as big name brand wines to explore?
Yes to both. Our new boutique section will be perfect for finding
them. If you want to see more established specialists, brand owners
or multiple retail suppliers, they all exhibit too.
|Who'll be going?
You and about 15,000 wine trade professionals.
|So, what does it cost to visit?
It's free. So no excuses not to come!
|I've been before, isn't it always the
No, not at all - aside from a new vintage, new exhibitors, new
features and exciting new content, we're in a new venue and are
planning a whole new experience for 2014.
|So, how do I register as a
We open visitor registration in January, then you can sign
There are basically two types of trade professionals at the
Fair: visitors and exhibitors
So, who visits?
Stricly trade only, visitors are primarily those people
responsible for buying or selecting wine for their business, from
the UK and from overseas.
This breaks down into three main areas:
Pub / club / bar owners
Restaurant / bar staff
Independent wine merchants
Multiple wine merchants
General grocers and supermarkets
Wholesalers and cash & carry
Online and mail order retail
Importers and distributors
Press / PR / media
Design / packaging specialists
Consultants / government
And who exhibits?
Producers and importers of thousands of wines from the world
over. The show floorplan broadly splits into two: wineries
exhibiting in their own right, or under the umbrella of a national
pavilion, and importers and distributors representing several
For the first time in 2014, we're also introducing sections for
specialist, smaller importers - called 'esoterica' - and a
separate section for the business of 'bulk' wine. There's something
My Wine Fair
It's undoubtedly a little daunting to walk into the Wine Fair
for the first time and be faced with some 10,000 wines. Where do
you even start?
By starting with MyWineFair, and in good time before the show
opens, you'll be more than prepared.
MyWineFair allows you to tailor your visit. It's an online tool
that will allow you to:
- search for wines that fall into categories of style,
- search for specific exhibitors.
- search for seminars, tastings, masterclasses, popups
and other mini events at the show.
- make appointments with exhibitors pre-show.
- save these searches, notes and events into a personal
folder, which you can download, print or sync.